Grit PH stands as a testament to the power of knowledge and empowerment in the financial domain, making a significant impact in the lives of Filipinos by equipping them with the tools and insights needed for financial success and personal growth.

We are one of the fastest-growing online publishing platforms in the financial space in the Philippines, dedicated to simplifying the complexities of making and managing your money.

Grit PH’s mission is to make financial success accessible to every Filipino, offering comprehensive guides on investing, personal finance, career development, entrepreneurship, and essential life skills.

Our platform takes pride in doing the heavy lifting of research and analysis, allowing our audience to make informed financial decisions with ease and confidence.


As Seen In:


Grit PH is a project venture of Avaris IO, a Philippine-based digital marketing agency helping several Fortune/Inc. 500 brands and some of the world’s most highly-valued startups improve their web presence, traffic, and revenue.

Our office is at:

Grit Asia Incorporated
47 East, Solana Suites
#47 Estaban Abada street, Brgy. Loyola Heights,
Quezon City 1108

For feedback & suggestions: howdy@grit.ph


Meet The Team

The team behind Grit PH is comprised of seasoned professionals from diverse backgrounds, each bringing unique expertise to the table:

Jason Acidre
Co-founder & Publisher

Jason Acidre is the Co-founder at Avaris, a digital marketing agency specializing in SEO, Content Marketing and Link Building. He’s also the author of Kaiserthesage – where he mostly writes about practical SEO strategies.


JP Prieto
Co-founder

JP is the Co-founder and COO of Avaris.


MJ de Castro
Personal Finance Columnist

MJ started her career as a writer for her local government’s City Information Office. Later on, she became a news anchor on PTV Davao del Norte.

Wanting to break free from the shackles of her 9-to-5 career to live by the beach, she pursued remote work. Over the years, she has developed a wide specialization on health, financial literacy, entrepreneurship, branding, and travel.

Now, she juggles writing professionally, her business centering on women’s menstrual health, and surfing.


Lauren Villarama
Senior Editor

Lauren is Editor Emeritus of Ventura Consultancy, among other things. (When she’s not sketching, writing, or taking pictures.)


Mark Dela Cruz
Digital PR / Business Columnist

Mark Dela Cruz has been a music arranger, composer, tailor, theatre actor, a professional voice actor for advertisements and a business school graduate. He has climbed the mounting expectations of his parents, survived a bicycle collision, spent Saturdays learning Nihonggo, fed his cat and lived in a warmly lit cave during typhoon seasons.

He and his cat share their home in the suburbs of Quezon city raising 3 beautiful guitars and a drumset, educating them with rock and good old organic songwriting. More information can be found on his social media accounts.


Michie Victoriano
Research / Analyst

Michie is our resident Marketing Research and Analyst, with more than 7 years experience in Marketing, Research, Analytics and Online Marketing; and 2 years of experience in Search Engine Optimization.

Enjoys playing video games, basketball and loves coffee too much.


Aaron Chichioco
Digital PR / Business Columnist

Aaron Chichioco is a technical writer and digital marketing specialist. He has a vast experience in managing and overseeing daily operations of several online businesses since 2011. He is currently employed with Avaris (formerly Xight Interactive Asia) under the leadership & supervision of Mr. Jason Acidre. You can follow Aaron on twitter at @Aaron_Chichioco


Amiel Pineda
Business & Finance Columnist

Amiel escaped from the shackles of BPO life and now pursues his dream of writing full time. An avid reader, he shares his learnings and notes from his favorite books on this site: Minute to Read It


Jolina Landicho
Content Coordinator / Digital PR

Jolina Landicho is a marketing strategist working with various brands online. She is devoted to helping businesses bridge relationship gaps by providing in-depth, actionable advice on online marketing, business development, and growth hacking. Follow her on Twitter!


Naida Alabata
Content Marketing Specialist / Digital PR

Naida Alabata is a Junior Content Marketing Specialist at Avaris and opts to share her expertise in business and entrepreneurship, branding, and digital marketing. She has a vast experience in being an entrepreneur and a marketer, as she has managed and promoted her co-owned business with her colleagues.


Venus Zoleta
Business & Personal Finance Columnist

Venus Zoleta is an experienced writer and editor, specializing in personal finance and digital marketing. Hoping to retire early, she started investing and bought a home in her early 20s. This crazy cat mom eats ramen like there’s no tomorrow. Stalk her on LinkedIn.


Beam Araneta
Visual Content

Graphic designer, photographer and a musician by heart.