Jescha stumbled into the world of SEO and content writing when a friend asked her to write a landing page copy. Writing has been her full-time job for four years now after almost a decade of BPO and teaching stints. She had worked with Canadian digital marketing agency, ReferLinks, and is now a part of Avaris' content team. When she's not writing, she's doing Harry Potter marathons with her kids, rockin' Robyn and ausome Severus, and trying her best to send them to Hogwarts.