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Whether you own an international brand or a startup, writing a company profile is something you should prioritize.
While you may think company profiles are boring and will only want to make readers hit the snooze button, it is vital if you want to be competitive in your industry.
If you haven’t written this document before, you may feel overwhelmed and intimidated.
After all, your company profile should not only list your company’s details but also what makes it stand out. To help you make the best company profile, we’ve compiled this thorough guide.
What is a Company Profile?
The simplest way to describe your company profile is to think of it like your business’ resume. This professional document introduces your brand and informs people, especially investors and buyers, about your services, products, and current status.
Company profiles should be included on your social media pages and website to inform people about your story, mission, and values.
Now that you know what a company profile is, you’re probably wondering how long this document should be. There are no hard rules when it comes to the length of your company profile.
There are companies with profiles that are one page long, while the profiles of huge corporations can run up to 10 pages or more. How long your company profile depends on factors such as:
- Company age
- Company size
What is a Company Description?
The company description is geared towards potential partners and lenders so they can have a clear picture of the direction your company is taking.
Components of a Company Profile
The components you need to include in your company profile depend on what details you think are most important about your business.
However, there are foundational parts that need to be present in this document, such as:
This part clearly states the name of your business, exactly as it is written in your business registration.
Make sure to include the name of the owner because potential investors and lenders want to know who the person behind the business is.
Do not forget to include your company’s contact details like your email, phone number, and fax.
This section of your company profile will answer what entity your business is. Is it a sole proprietorship, corporation, LLC, or partnership?
Another integral part of your company profile is the description of who your target customers are.
Who are you selling your services and products to? You have to be sure who your company appeals to.
Depending on who your audience is, list down the demographics of your audience, including details like:
Products or Services
In this section, you need to convey the details of your services and products, and how it helps the lives of your customers.
Keep this section straightforward. If investors and lenders want to know the nitty-gritty details of your offers, provide another link with more in-depth content, or ask them to contact you.
If you have a physical store or an office, list where it is located. If you have multiple branches, also list down the locations.
You’ve already listed the owner/s of the business, but that’s not enough.
You must also work on this section if you have a highly involved team. List their names as well as their roles in the company.
One of your selling points as a brand is your unique history. Even small startups need to include this section in their company profile.
While it’s not recommended to make this section long, make sure to inject interesting details to add some personality to it.
Not all companies have a mission statement. If you still have not worked on this, think of it as the purpose of your business.
This should be based on the problems you promise on solving through your products or services.
While your readers want to focus on the concrete details of your company, it also helps to let them know what your vision is. This is extremely important especially for brands who are looking for financial backing to scale their business.
The current state of your company will tell your readers a lot, but chances are, they also want to know which direction you plan on heading. Include a short description of the milestones you want to tick off in the coming years.
Importance of Writing a Company Profile
Your company profile says a lot about your company. It is a powerful tool that will allow you to stand out in today’s competitive business landscape.
We’ve gathered more reasons why you should work on this document.
It’s an awesome marketing tool
First impressions are key when it comes to your business. However, that is not all. Aside from making a good first impression, you also have to ensure that it lasts.
Company profiles are designed to reach as many people as possible and leave a lasting impression.
Company profiles should be viewed as a marketing tool because it’s visible on all important platforms such as physical prints, websites, and social networks.
It’s also a convenient way for clients and investors to know all information about your company in one place.
It will prove your uniqueness
Company profiles allow you to share information and assure potential customers that you can meet their needs. If you don’t work on this document, people would find it challenging to know more about what value you can give to them.
When your company profile is both informative and engaging, it can propel your brand to greater heights.
It builds credibility
Your business surely has tough competition, and you must ensure that it stands out. An effective way to promote your company is to create a profile that shares your powerful story to customers and other stakeholders.
When you have a good company profile, you will gain the confidence of people and they will find your company credible. Therefore, they would want to see what you have to offer.
If you want to take the extra mile to build your credibility, include testimonials from customers and employees. You can also list your rewards.
It lets people know what you offer
You should see your company profile as a chance to tell people what your brand is about, and what services and products you offer.
This way, it can act as a window to future customers, business partners, and employees. When you spend time making this document, you will enjoy a higher chance of standing out from your competition.
It helps you recruit top-tier talent
Every business wants the best people on their team. But with so many companies today fighting for the attention of talented professionals, it can be a challenge to win them.
Your company profile has the power to convince professionals to work for you because they already know what to expect.
How to Write a Company Profile
Here are the steps you need to take to write a good company profile.
1. Write your elevator pitch
Think of your first paragraph as the written equivalent of elevator pitches. It should be brief, concise, and interesting. This short section is meant to grab the attention of your readers.
The idea is to let your audience finish reading it in just a few seconds, and get the overall picture of what your business is all about.
2. Do not include irrelevant information
Before writing your company profile, take time to sift through all information about your company. This way, you know which ones are the most important and relevant.
All these should be read early by your audience. Also, make sure that all information is up to date.
Your company description should only include vital information about your business. Do not insert unrelated information and details in the first part. Simply leave those out for other sections.
Keep in mind where you want to publish the company profile and tailor it to whoever is reading it. For example, if it’s meant to be on your website, it is most likely to be read by potential customers.
You don’t want to make your profile sound too stuffy by filling it with numbers because chances are, your customers don’t want to know about that.
3. Look at your competitors
Check the businesses in your industry and take note of the tone of their company profile. If there’s a leading business that you look up to, check their company profile.
How did they make it stand out? This step is not to encourage you to copy what makes them unique. Instead, it’s so you can incorporate some of the elements into your profile.
4. Follow a clean format
Whether you want your company profile to be extremely formal or creative, make sure to follow a clear structure. Do not try to manipulate how to present facts for the sake of visual appeal.
There are many formats you can try when writing your profile. For example, you can go with a standard style with different sections.
You can also do a timeline style, or a more graphic approach. Whatever format you choose, stick to it throughout.
Remember that your job is not simply to relay all the facts and figures of your company as is. You must also make sure that your reader can see your company’s journey.
5. Double-check information
When you’re writing your company profile, it’s easy to get carried away. Before you know it, you’ve already included a lot of irrelevant information and your profile is already unnecessarily long.
After finishing the first draft of your company profile, do not go straight to proofreading it. Instead, take a break to get a clear mind. Then, re-examine its contents and omit irrelevant information.
Before publishing your company profile, proofread it first. This way, you’ll get rid of all grammatical errors, typos, and flow problems that will affect its readability.
You can try reading your company profile aloud to ensure that all parts are compelling.
Tips for Writing an Effective Company Profile
Creating a good company profile is easy once you keep these tips in mind.
Do not be too technical
It’s fine to sprinkle in some jargon on your company profile to illustrate a point, but when you overload your profile with terms that are too technical, it will be ineffective because people who do not have technical knowledge will not understand it.
Millions of people consider themselves as visual learners. You can use this to your advantage by getting creative with your business profile.
Try adding engaging designs and graphics to create a powerful impression.
Showcase beyond your services and products
Instead of putting all the focus on your products or services, go beyond that information.
You can do this by highlighting the values and benefits people can gain and experience if they do business with you.
After reading your company profile, people want to know where they can find you and how to reach you.
Instead of limiting yourself by just putting your contact numbers, also include links to your social media pages and website.
Company Profile Template
This template inspired by Indeed can be used for your company profile.
Contact: [Contact name]
[Contact phone number]
[Contact email address]
[Facebook link,] [Instagram link,] [Twitter link]
Mission statement: [Mission statement]
About us: [information that describes the founding, history, and other facts about the company]
Our team: [Description of top-level employees and employee demographics]
Our products/services: [Description of products and services, with benefits]
Financial information: [Description of the company’s financial goals and performance]
Awards and recognition: [List of awards and certifications]
Testimonials: [Quote from customer or employee] — [Name], [Title]
[Quote from customer or employee] — [Name], [Title]
Best Company Profile & Description Samples
To further inspire you to write the best company profile, we’ve gathered our favorite examples.
Taking a page out of the books of these brands will enable you to stand out.
- In-depth, yet not overwhelming
- Accessible links
- Versatile tone that appeals to customers and potential investors
- Inspires emotion
- Accessible links
- Credible tone
- Contains bulleted points that make reading easier
- Some pages are graphic and colorful
- Contains an interview with the owner to make it more personal
- Great use of storytelling to illustrate points
- Very consistent with their brand image
- Contains great images
- Concise sentences
- Easy to read layout
- Introduction paragraph is straight to the point
- Eye-catching design
- Great use of images to illustrate values, and locations
- Easy access to numbers and important information
- Illustrates credibility by showing awards
- Not text-heavy