Looking to boost your brand’s presence online, attract the right audience, and ultimately, drive more sales to your business?

We understand the unique challenges and opportunities within the finance and B2B sectors in the Philippines.

Let Grit PH become your unfair advantage.

Demand Generation Services

Our team specializes in enterprise-level and content-led SEO & digital PR campaigns.

We have successfully driven millions of traffic and acquired hard-to-replicate brand coverages for some of the most competitive spaces on the web.

Our process:

Technical SEO

Our technical SEO expertise ensures your site is not just crawlable but optimized for top performance, improving overall user experience, visibility, and rankings where it matters most.

Our comprehensive audit covers the following areas:

  • Technical sitewide audit for SEO best Practices
  • Experience, Expertise, Authoritativeness, and Trustworthiness Review (E-E-A-T)
  • Keyword research & content strategy development
  • Site & information architecture optimization
  • Site performance optimization (Core Web Vitals)
  • Link building strategy development
  • Competitive & SERP analysis
  • Growth opportunity-based optimization
  • Local search optimization
Content Marketing

Leverage content that engages and converts. Our approach combines industry insights with proprietary data, obtained through conducting our own surveys and extensive research, to produce content that educates and provides unmatched value – hence, establishing your brand as a thought leader along the process.

Our content strategy’s secret sauce:

Not convinced? Check out our guides here at Grit.ph.

Link Building & Digital PR

Building your digital reputation goes beyond your own website. Through strategic link building and targeted digital PR campaigns, we enhance your brand’s authority and visibility, connecting you with the right audiences across the web.

Brand Positioning & Reputation Management

Through entity optimization and strategic content seeding, we ensure your brand not only stands out but is positioned precisely where it needs to be for maximum impact.

Lead Generation

At the core of our strategy is a focused lead generation approach designed to attract leads through organic digital marketing efforts. By targeting individuals already demonstrating an intention to buy, we streamline the path from interest to action, ensuring your marketing efforts yield not just leads, but ready-to-convert prospects.

Why Grit PH?

Since 2011, we have specialized in creating high-utility content across key sectors, including B2B, finance, technology (SaaS), and e-commerce, successfully driving millions of web traffic to our clients.

Our efforts are led by Jason Acidre, a globally respected figure in the SEO industry, and his team at Avaris IO.

Work with Grit PH


What is demand generation?

Demand generation is a holistic marketing and sales strategy aimed at building awareness, generating interest, and driving engagement with your brand’s products or services, ultimately leading to a pipeline of qualified leads and customers.

This marketing discipline’s primary objective is to attract a wide audience, educate them about the company’s offerings, establish a brand presence, and gradually move potential customers down the sales funnel toward making a purchase.

Key components of demand generation include content marketing, search engine optimization (SEO), social media marketing, email marketing, and targeted online advertising. These strategies are used to:

  • Educate the target audience about the problems that the company’s products or services can solve.
  • Engage with potential customers at various stages of the buying journey, providing relevant information and solutions to their problems.
  • Build and maintain a positive brand image and reputation.
  • Convert awareness and interest into action, such as making a purchase or signing up for a trial.

Effective demand generation requires a deep understanding of the target market, including the needs, challenges, and behaviors of potential customers, as well as a commitment to providing value at every touchpoint.

How long does it take to see results from a demand generation campaign?

The timeline to see tangible results from a demand generation campaign can vary significantly based on several factors, including the industry, the specific tactics employed, the campaign’s scale, and the existing market conditions. However, there are some general timeframes you can consider:

Short-term TacticsSome aspects of a demand generation campaign, like certain digital PR efforts or targeted paid advertising, can generate immediate traffic spikes and potentially quick leads. You might see some forms of engagement or increased website traffic within days or weeks.
Medium-term InitiativesStrategies such as content marketing and SEO usually take longer to bear fruit. For SEO, it often takes 3-6 months to start seeing significant improvements in rankings and organic traffic. Content marketing efforts may also take a few months to begin generating leads, as your content gains traction and visibility.
Long-term GrowthThe most substantial and sustainable results from demand generation campaigns, especially those rooted in brand positioning, technical SEO, and content authority, typically emerge over 6-12 months. Building a brand and establishing a strong online presence is a gradual process that involves nurturing leads and converting interest into sales over time.
Continuous ImprovementDemand generation is not a “set it and forget it” strategy. It requires ongoing optimization based on performance data. As you refine your tactics over time, you can expect to see continuous improvement in your results.
Lead Generation SpecificsGiven that lead generation is a core component of demand generation, the timeframe for seeing results in this area can also vary. The initial leads might start coming in from targeted campaigns within weeks, but the quality and volume of leads typically increase as your broader demand generation strategies gain momentum.

    It’s essential to set realistic expectations and understand that demand generation is about building and nurturing potential customer relationships over time.

    How do you measure the success of demand generation campaigns?

    Success is measured using a variety of metrics, including web traffic, branded searches, engagement rates, lead quality and quantity, conversion rates, and ultimately, ROI (Return on Investment).

    Is demand generation suitable for small businesses or startups?

    Absolutely. Demand generation can be scaled to fit the budget and resources of small businesses and startups, helping them build brand awareness and generate leads even in competitive markets.