Top Online Marketplaces in the Philippines

Last Updated – Dec 7, 2023 @ 6:44 am

Think about the last time you clicked “Add to Cart” or eagerly waited for a package at your doorstep. Without question, this has become a universal experience.

In the Philippines, online shopping has skyrocketed over the past years (with a market size valued at $15 billion in 2022). From taking advantage of deals on clothes to stocking up on essentials, there’s an online store for all your needs.

Exploring the top eCommerce companies in the Philippines isn’t just about knowing what’s popular or not. It’s also a way to see how the shopping habits of Filipinos have transformed.

Learn: How to Start an Ecommerce Business in the Philippines

What is an Online Marketplace?

An online marketplace is a platform where multiple third-party sellers can sell their products or services to customers. These marketplaces provide a convenient and easy-to-use interface to both buyers and sellers, making shopping and selling a hassle-free experience.

Online marketplaces have become an important tool for small business owners and entrepreneurs to reach a wider audience and increase their sales. Not only that, but they also offer a wide range of products and services that make it easier for customers to find what they need in one place.

Also Read: Best Ecommerce Platforms in the Philippines

Types of Online Marketplaces

Before you dive into the top online marketplaces in the Philippines, it’s crucial to understand the different types of online marketplaces available.

B2B marketplace

A business-to-business marketplace is designed specifically for businesses that want to buy products or services from other businesses.

Unlike traditional retail platforms that cater to individual consumers, B2B marketplaces are tailored to serve the needs of companies and organizations.

These platforms connect business buyers with wholesale suppliers, vendors, and manufacturers, giving them a centralized space for transactions and trade.

For businesses seeking bulk purchases or specialized products at wholesale prices, B2B marketplaces offer competitive pricing.

One of the key advantages of B2B marketplaces is it helps businesses to find manufacturers and suppliers efficiently.

These platforms streamline the sourcing process, therefore enabling companies to discover and connect with a diverse range of suppliers that meet their specific requirements, whether in terms of quantity, quality, or customization.

Additionally, B2B marketplaces often provide order protection. This includes secure payment systems, quality assurances, dispute resolution mechanisms, and transparent communication channels.

All these ensure that both buyers and sellers engage in transactions with confidence and trust. It also mitigates the risks commonly associated with business-to-business trade.

B2C marketplace

These marketplaces focus on connecting businesses directly to end consumers. Businesses selling products or services can list their offerings on these marketplace platforms to showcase their goods to a wide audience.

B2C platforms usually charge a commission or fee to sellers for every successful sale completed through their platform. In return, they provide access to millions of customer bases, marketing exposure, and logistical support, such as payment processing and delivery services.

For consumers, B2C marketplaces offer a diverse and extensive array of products or services from various sellers, all within one platform.

This huge advantage allows customers to explore and compare offerings, read reviews, and make better purchases based on factors like price, quality, and seller reputation.

Related: Best Products to Sell Online in the Philippines

P2P marketplace 

A peer-to-peer marketplace connects individual users who want to engage in transactions or exchanges. Unlike traditional marketplaces that involve businesses as sellers or buyers, P2P marketplaces only facilitate transactions between individuals.

These platforms also enable users to become both sellers and buyers. This means they can do transactions according to their needs or preferences.

For instance, a user might sell a used item they no longer need or purchase a product or service offered by another individual.

The essence of a P2P marketplace is it only acts as a facilitator by giving people a space where they can interact, negotiate, and finalize transactions independently without traditional intermediaries. They also offer other features like giving user profiles, ratings, and reviews.

Learn More: How to Sell Online in the Philippines

Top Online Marketplaces in the Philippines

Take a look at the top online marketplaces in the Philippines that cater to different needs and preferences.


Best for: Sales, multichannel use
Commission structure: 1% to 5% commission (VAT-inclusive)
Shipping: Lazada Express (LEX), Ninja Van, Entrego, Ximex Delivery Express, JRMT, and QDX
Top product categories: fashion, electronics, basic goods
Total Visits per month:28.4 million

Lazada is a powerhouse in the Philippine e-commerce landscape, with estimated monthly site visits of 28.4 million (data via SimilarWeb).

It’s a reliable and renowned global platform that welcomes sellers from around the world. What sets Lazada apart is its wide range of products so it’s a one-stop-shop for all customers.


Best for: Sales, multichannel use
Commission structure: Between 2.5% and 4%
Shipping: SPX express, J&T Express, XDE, Flash Express, YTO express (bulky orders), 2Go, Worklink Services, Inc (Overseas orders)
Top product categories: baby products, home appliances, accessories, mobile phones, health and beauty, food
Total Visits per month:57.2 million

Founded in Singapore in 2015, Shopee is known for its user-friendly interface that attracts 57.2 million monthly web visitors as of the last quarter of 2023.

This platform is simple and accessible so it’s perfect for both small business owners and individual sellers who want to reach a wider audience. Shopee’s focus on mobile e-commerce also makes it a great option for businesses that want to tap into the growing number of mobile users in the Philippines.

Facebook Marketplace

Best for: Value for money, local shopping
Commission structure: None
Shipping: Depends on seller
Top product categories: furniture, fashion, secondhand items
Total Visits per month:701.4 million (Facebook); 215K+ search-driven visitors for Marketplace

With its wide reach, Facebook Marketplace has become a popular platform for individuals and small businesses alike.

It allows users to buy and sell items within their local community, making it an excellent option for those who want to avoid shipping fees and have a more personal shopping experience.

One of the benefits of Facebook Marketplace is that it’s completely free to use. There are no commission fees or listing fees, and users can promote their listings through targeted ads for a small fee.

This makes it an affordable option for small businesses that want to expand their reach.


Best for: Sales
Commission structure: 10% to 30%
Shipping: Entrego, DHL, J&T, Ninja Van
Top product categories: fashion
Total Visits per month:1.5 million

Zalora is a leading online fashion marketplace in the Philippines, offering a wide range of clothing, shoes, and accessories for men and women.

With over 1.5 million monthly web visitors, Zalora is a popular destination for fashion-conscious shoppers who want access to the latest styles and trends.

One of the benefits of selling on Zalora is its extensive marketing campaigns that help promote your products to a wider audience.

Zalora also provides a range of payment and delivery options, making it convenient for customers to buy and receive their purchases.

TikTok Shop

Best for: Ease of use, multichannel selling
Commission structure: 5%
Shipping: Ninja Van, Flash Express, SEA logistics
Top product categories: food, fashion, home, health and beauty
Total Visits per month:87.17 million

Popular among Gen Z, Tiktok Shop is a rising star in the Philippine e-commerce scene.

With its short-form video format advantage, TikTok has become a platform for brands and individuals to showcase their products and reach a wider audience in a fun and engaging way.

Tiktok Shop allows users to sell their products directly through their Tiktok accounts, making it a convenient option for those who also use the platform for marketing and advertising.


Best for: Value for money, ease of use
Commission structure: None, ads are not free
Shipping: Depends on seller
Top product categories: cars, real estate, fashion, furniture, electronics
Total Visits per month:5.4 million

Great for secondhand shopping, Carousell is a peer-to-peer marketplace that offers a wide range of products and services, from clothing and accessories to cars and real estate.

It’s a platform that values personal connections, allowing users to interact with one another and negotiate deals directly.

One of the key features of Carousell is its user-friendly interface that makes it easy for anyone to buy and sell items.

The platform also offers various payment and shipping options, giving users the flexibility to choose what works best for them.

eBay Ph

Best for: Ease of use, Auction and Fixed-Price Options
Commission structure: 8% to 10%
Shipping: Depends on seller
Top product categories: gadgets, fashion, health and beauty
Total Visits per month:1.3 million

If you’re looking for a platform that has been around for a while, eBay Ph is worth considering. This platform has over 700,000 registered users.

Setting up an account and starting to sell is straightforward. Because of its established reputation, eBay Ph is trusted by millions of people for buying and selling a variety of products.

About MJ de Castro

MJ de Castro is the lead personal finance columnist at Grit PH.

MJ started her career as a writer for her local government’s City Information Office. Later on, she became a news anchor on PTV Davao del Norte.

Wanting to break free from the shackles of her 9-to-5 career to live by the beach, she pursued remote work. Over the years, she has developed a wide specialization on health, financial literacy, entrepreneurship, branding, and travel.

Now, she juggles writing professionally, her business centering on women’s menstrual health, and surfing.

Education: Ateneo de Davao University (AB Mass Communication)
Focus: Personal Finance, Personal Development, Entrepreneurship, & Marketing

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