100+ Best Products to Sell Online in the Philippines

Last Updated – Jan 3, 2023 @ 9:02 am

Whether you’re looking for a side hustle or want to dive fully into entrepreneurship, it’s no secret that selling products online is one of the best ways to reach more consumers.

The advent and rapid development of this accessible technology have paved the way for businesses to reach a global audience. However, it has also led to intense competition.

The concept of e-commerce has been around for quite some time and has grown into popularity over the years, especially in the Philippines. Online selling has boomed recently in light of the current coronavirus pandemic. It has even been forecasted that the country’s internet economy would reach as much as US$21 billion by 2025¹.

This prospective level of growth is exciting and you shouldn’t miss the immense opportunity that it provides to aspiring entrepreneurs. One of the initial hurdles that you should overcome, though, is selecting the products to sell online.

As with any other business venture, it’s recommended that you choose a niche rather than trying to peddle anything and everything under the sun.

In this article, you’ll discover the different types of products that you can sell online, including items that fall under the top e-commerce product categories²: consumer electronics, fashion, and personal care.

How to choose a product to sell online

Before you start perusing the list of potential products to sell online, you should know the criteria that you can use to gauge their profitability. Aside from revenue, it also helps to be knowledgeable about the items that you’re planning to trade to lend credibility to your brand.

These are the factors that you can consider when choosing a product to sell online:

1. Your personal hobbies and passion

If you’re going to be selling something, it might as well be from a category that you enjoy. For instance, if you’ve always been passionate about customizing action figures, you can turn that into a revenue-generating hobby by selling your creations. You provide value to customers through one-of-a-kind replicas of their favorite anime or cartoon character.

2. Market demand

Nobody dives into entrepreneurship without expecting to generate profit. It’s logical for you to consider the market demand before you purchase the goods. After all, you can’t supply people with a particular product if they don’t need or want it.

To help you with this, you can take a look at current and past trends and try to forecast where they might go next. You can also look at potential circumstances that could arise to get a jump at a potential trend. Speaking of which… 

3. Capitalize on trends

You can also ride the market tide and focus on selling products that are trending right now. An example would be face masks and other personal protection accessories during the onset of the pandemic. 

However, when you go with this strategy, you need to make sure that you can provide more value aside from the merchandise itself because there will be a lot of other businesses vying for the same target market.

4. Identify niche segments

Niche segments are specialized parts of the market that you can target. They’re super specific and can be categorized according to needs, interests, and identities. For example, in the women’s shoes market, you can go deeper by targeting plus-sized women or those who want ethically sourced products.

When you’re able to identify a niche segment, you can establish yourself as a leader instead of being just a mere player. 

5. Consider products that people buy repeatedly

Evergreen products are always a good idea because consumers run out of them regularly. Examples are body care, beauty, and health items. Additionally, these aren’t bound by peak or off-seasons, which means that you can generate revenue all through the year.

6. Seasonal demand

Of course, you can also focus on seasonal items, such as flowers or chocolates, which typically see a rise in sales during special occasions like Mother’s Day or Valentine’s Day. Again, you still have to find ways to overtake competition during these times of the year as many are looking to pounce at these seasonal products.

Related: How to build an online store

---

Best Products to Sell Online in the Philippines

Now that you’re aware of the criteria for deciding what to sell online, here’s the list of viable items to consider:

Consumer Electronics

Mobile Phones & Accessories

Smartphones

• Retail Price Range: ₱3,000 – ₱80,000
• Target Demographic: Consumers aged 13 – 70+

Smartphones have become a necessity in today’s modern world, so much so that even children have their own gadgets. Of course, it’s the grown-ups who purchase these devices on their behalf. Nonetheless, you can also target teenagers who can afford their dream mobile phones using money that they’ve saved.

Power Banks

• Retail Price Range: ₱300 – ₱2,000
• Target Demographic: Business owners, professionals, college students, travelers

Although the new generation of smartphones are equipped with long-lasting batteries, sometimes, the energy it can store isn’t enough to keep up with people’s demands. Fortunately, power banks are here to save the day. These handy devices allow users to continue with their daily activities, such as browsing the web or social media, sending emails, and watching videos.

Phone Cases

• Retail Price Range: ₱100 – ₱1000
• Target Demographic: Teenagers, young adults, fashionistas

Phone cases are a cute way to personalize one’s smartphone. That’s why it would attract customers who are keen about showing off their style. Of course, phone cases also provide added protection from scratches and falls and there are brands that focus on boosting this aspect.

Cables & Converters

• Retail Price Range: ₱50 – ₱500
• Target Demographic: Smartphone and tablet users

Basically, anyone who has a smartphone or computer will need cables and converters since these products usually bear the brunt of daily use. You can sell this as an add-on to your primary merchandise if you’re planning to sell mobile devices and laptops or desktop computers.

Wall Chargers

• Retail Price Range: ₱300 – ₱1000
• Target Demographic: Smartphone and tablet users 

Wall chargers are attachments to charging cables. Along with the wires, they play a significant role in how fast a device charges. They’re relatively cheap and, just like cables and converters, can be accessories that you can add to your growing list of products.

Screen Protectors

• Retail Price Range: ₱100 – ₱500
• Target Demographic: Smartphone and tablet users

This accessory is attached onto the screen of smartphones and tablets to protect it from scratches and dents. You can sell it alone or offer installation service as an additional perk to make sure that the screen protector is applied correctly, with correct alignment and no trapped bubbles.

Cellphone Parts & Tools

• Retail Price Range: ₱100 – ₱3000
• Target Demographic: Smartphone users and repair service providers

You can sell stylus pens and other relevant parts to customers. You can also target repair service providers, especially with specialized tools. 

Phone Batteries

• Retail Price Range: ₱200 – ₱1000
• Target Demographic: Smartphone users

Although most smartphone manufacturers no longer produce devices with detachable batteries, there are still some gadgets around. You can market to those who own such phones.

Car/Bike Mounts

• Retail Price Range: ₱100 – ₱500
• Target Demographic: Smartphone users with cars

Mounts are useful for people who are always on the go. One of the customers you can target is those in the transportation industry and hobbyists such as bikers and riders.

Selfie Sticks

• Retail Price Range: ₱50 – ₱1000
• Target Demographic: Tourists, Vloggers

Selfie sticks are nifty little devices that allow users to take pictures by themselves. It’s great for tourists and aspiring vloggers. You can sell stabilizers along with this product to provide more value to consumers.

Tablets

Tablets

• Retail Price Range: ₱3000 – ₱50,000
• Target Demographic: Consumers aged 13 – 70+

Similar to smartphones, tablets have also become a necessity these days. It has become in-demand as well during the onset of the coronavirus pandemic because of online classes. You can market your products to teachers and students.

Tablet Case

• Retail Price Range: ₱100 – ₱1500
• Target Demographic: Tablet owners

Users will also want to protect their devices. A case can keep it safe from dents, scratches, and prying eyes.

Tablet Bluetooth Keyboard

• Retail Price Range: ₱300 – ₱3000
• Target Demographic: Students, professionals

An external keyboard is useful for students as well as professionals. Newly released tablets are powerful and can take the place of computers for basic tasks like creating documents.

Stylus Pens

• Retail Price Range: ₱100 – ₱5000
• Target Demographic: Creatives

Stylus pens are valuable for those who are in the creative industry, such as animators and illustrators. Nonetheless, people can still use this accessory for jotting down notes, particularly for those who prefer to write rather than type.

Laptops

Gaming laptops

• Retail Price Range: ₱50,000 and up
• Target Demographic: Gamers, video editors

Gaming laptops have ultra-powerful processing power because current video games require it. That’s why you can also market them to video editors, aside from gamers, because video editing software needs powerful specs.

Traditional laptops

• Retail Price Range: ₱20,000 – 30,000
• Target Demographic: Students, professionals, business owners

Traditional laptops are still powerful, but customers can opt for them if they don’t need that much processing power. Some companies also opt to equip their employees with this device so that the latter can work remotely.

2-in-1 laptops

• Retail Price Range: ₱20,000 – 50,000
• Target Demographic: Freelancers

2-in-1 laptops are a hybrid of computers and tablets. Its improved mobility and portability is useful for freelancers, who have the option to work outside their homes.

Desktop Computers & Peripherals

Keyboards

• Retail Price Range: ₱100 – ₱5000
• Target Demographic: Computer owners

People who have desktop computers will need to purchase keyboards as well. This device comes in various designs, which ensures that consumers can find one that fits their preferred aesthetic.

Monitors

• Retail Price Range: ₱4000 – ₱20,000
• Target Demographic: Computer owners

Just like keyboards, computer owners also need to have monitors. The price depends largely on the specs that the customer needs. For instance, gamers will need one with at least 60 fps (frames-per-second).

Mouse

• Retail Price Range: ₱100 – ₱5000
• Target Demographic: Computer owners

Another important computer peripheral is the mouse. It also comes in different designs. Plus, some display various light colors as well.

Adapters & Cables

• Retail Price Range: ₱100 – ₱1000
• Target Demographic: Computer owners, repair service providers

Connecting the monitor and other peripherals like projectors require cables and adapters. You can sell these parts to computer owners or repair shops.

PC Audio

• Retail Price Range: ₱500 – 10,000
• Target Demographic: Computer and laptop owners

CPUs don’t come with speakers. That’s why users still need to purchase this peripheral. For laptops, sometimes, the built-in speakers don’t have enough power, even at maximum volume.

Drawing Tools

• Retail Price Range: ₱100 – ₱10,000
• Target Demographic: Creatives, professionals

Similar to stylus pens for smartphones, you can market drawing tools, like tablets and pens, to artists. You can also sell software, such as drawing and photo editing programs.

Power Cord & Adaptors

• Retail Price Range: ₱100 – ₱1000
• Target Demographic: Computer owners

Power cord and adaptors deteriorate as well. So, you can offer these accessories if you sell electronics.

USB Gadgets

• Retail Price Range: ₱200 – ₱5,000
• Target Demographic: Depends on the gadget

There’s a wide array of USB gadgets in the market today. You can find USB-powered fans, mug warmers, humidifiers, and even mini vacuum cleaners.

Mouse Pads

• Retail Price Range: ₱100 – ₱1000
• Target Demographic: Computer owners

Mouse pads are a great way to customize one’s study or workstation. These come with different shapes and images. 

Cooling Pads / Cooling Stands

• Retail Price Range: ₱200 – ₱1000
• Target Demographic: Computer and laptop owners

Computers and laptops can produce heat when in use. These accessories can make sure that your device/s don’t overheat.

Printers

• Retail Price Range: ₱3000 – ₱15,000
• Target Demographic: Students, professionals, business owners

Even though schools and businesses are slowly going paperless, there are still files that require printing. Printers are useful for students, professionals, and business owners.

Scanners

• Retail Price Range: ₱2000 – ₱10,000
• Target Demographic: Students, professionals, business owners

Scanners allow users to save digital copies of their paper documents. You can save the output as an image file, but more sophisticated devices can convert the scanned picture to text automatically.

Ink & Toners

• Retail Price Range: ₱500 – ₱1000
• Target Demographic: Printer owners

Printers still run out of ink and toner. You can offer this as an add-on to your product list. 

Video Cameras

Drones

• Retail Price Range: ₱1000 – ₱50,000
• Target Demographic: Videographers, vloggers

Drones rose to popularity for offering a unique aerial perspective to video creations. People who take videos for a living can be your target market.

Action Cameras

• Retail Price Range: ₱2,000 – ₱30,000
• Target Demographic: Tourists, adventure-lovers, extreme sports enthusiasts

Action cameras are specifically developed to withstand extreme sports. With them, users can dive into the depths of oceans and kayak along white waters all while documenting their adventures.

Security Cameras

• Retail Price Range: ₱1000 – ₱20,000
• Target Demographic: Home and business owners

Consumers can protect their homes with security cameras. The price depends largely on the resolution and additional features of the device.

Digital Cameras & Accessories

DSLR Cameras

• Retail Price Range: ₱10,000 – ₱200,000
• Target Demographic: Creatives, professionals, business owners, tourists, parents, students

There are plenty of reasons that someone would want to purchase a DSLR camera. Factor in the growing number of content creators, and it makes the product easy to market.

Mirrorless Cameras

• Retail Price Range: ₱8,000 – ₱200,000
• Target Demographic: Creatives, professionals, business owners, tourists, parents, students

Similar to DSLRs, mirrorless cameras also have a variety of uses in any industry. Its best selling point is that it’s more compact than DSLRs.

Lenses

• Retail Price Range: ₱5,000 – ₱150,000
• Target Demographic: Professional photographers, photography enthusiasts

Lenses enable users to customize their settings according to the output that they want to achieve. That’s why these accessories are targeted to professionals and enthusiasts.

Tripods & Monopods

• Retail Price Range: ₱1000 – ₱20,000
• Target Demographic: Camera owners

Tripods and monopods can be used by camera owners to take self-portraits. They can also utilize it to capture different angles and perspectives.

Batteries

• Retail Price Range: ₱1000 – ₱5000
• Target Demographic: Camera owners

Having extra batteries on-hand is valuable for photographers working in the field. It’s also useful to have during special trips and events.

Action Camera Accessories

• Retail Price Range: ₱500 – ₱5000
• Target Demographic: Action camera owners

Action camera cases, helmet straps, and auxiliary lights can help your customers capture the thrill of the moment. You can sell these as add-ons if you plan on selling action cameras.

Battery Chargers

• Retail Price Range: ₱1000 – ₱3000
• Target Demographic: Camera owners

Rechargeable batteries are always a better option than disposable ones. You can sell these along with gadget batteries and other peripherals.

Lighting & Studio Equipment

• Retail Price Range: ₱500 – ₱50,000
• Target Demographic: Professional photographers, Content creators

Your target market for these products would be consumers who have their own studios or are planning to build one. These can have a pretty hefty price tag.

Camera Cases, Covers and Bags

• Retail Price Range: ₱1000 – ₱5000
• Target Demographic: Camera owners

Camera owners will want to protect their devices. You can provide the solution for their dilemma.

Flashes

• Retail Price Range: ₱1000 – ₱10,000
• Target Demographic: Professional and aspiring photographers

Flashes are an investment, just like any other lighting equipment. Your target audience would be professional and aspiring photographers. 

Instant Camera Films

• Retail Price Range: ₱5000 – ₱10,000
• Target Demographic: Photography enthusiasts, hobbyists, instant camera owners

Instant camera films have a unique aesthetic, but they’re consumable. People who have this type of camera would need to keep on buying films if they want to continue using their equipment.

Gaming Consoles & Accessories

Game consoles (PS4, Xbox, Nintendo Switch)

• Retail Price Range: ₱12,000 – ₱25,000
• Target Demographic: Gamers, parents

Game consoles are pretty expensive. Nonetheless, true blue gaming enthusiasts are willing to spend a hefty amount for this entertainment equipment.

Controllers

• Retail Price Range: ₱500 – ₱5000
• Target Demographic: Game console owners

Sometimes, gaming consoles get broken or some owners might just need more. You can offer this product as an add-on when selling game consoles.

Cases and bags

• Retail Price Range: ₱200 – ₱2000
• Target Demographic: Game console owners

Cases and bags allow owners to bring their consoles without fear of external elements. They’re a must-have for people on the go.

Screen Protectors

• Retail Price Range: ₱100 – ₱500
• Target Demographic: Game console owners

Another must-have are screen protectors. They can ensure that the screens won’t be scratched when placed inside a bag with other items.

Cables

• Retail Price Range: ₱100 – ₱1000
• Target Demographic: Game console owners

Although most consoles are going wireless, there are still models being used by consumers that require cables.

Audio systems and equipment

Headphones & Headsets

• Retail Price Range: ₱ 500- ₱20,000
• Target Demographic: Computer, smartphone, and tablet owners 

Audiophiles will invest big bucks to make sure that they get the ultimate audio experience. 

Portable Speakers

• Retail Price Range: ₱1000 – ₱10,000
• Target Demographic: Computer, smartphone, and tablet owners 

People who are always on the go can take advantage of the mobility that portable speakers offer.

Smart Speakers

• Retail Price Range: ₱2000 – ₱10,000
• Target Demographic: Computer, smartphone, and tablet owners 

Smart speakers provide more functionality than producing sound. Consumers can perform online searches and even control parts of their homes with these devices.

Storage

Internal and External Hard Drives

• Retail Price Range: ₱3,000 – ₱10,000
• Target Demographic: Students, professionals

In today’s world where file sizes are getting bigger, people will need additional space on their computers and laptops.

Internal and External Solid State Drives (SSD)

• Retail Price Range: ₱2000 – ₱10,000
• Target Demographic: Students, professionals, gamers

SSDs offer more seamless data access and are considered more reliable. It’s ideal for secondary storage for computer and laptop owners.

Memory Cards

• Retail Price Range: ₱500 – ₱3000
• Target Demographic: Smartphone, tablet, and camera owners

Memory cards serve as additional storage for smartphones, tablets, and cameras. The price depends largely on the space that it provides.

OTG Drives

• Retail Price Range: ₱200 – ₱1000
• Target Demographic: Smartphone and tablet owners

OTG (On-The-Go) drives let smartphone and tablet owners copy files from their gadgets right onto a USB device.

Flash Drives

• Retail Price Range: ₱300 – ₱2000
• Target Demographic: Computer, laptop, and camera owners

Flash drives allow for easy and convenient data transfers. They can also come in various and customizable designs.

Wearable Technology

Smartwatches

• Retail Price Range: ₱3000 – ₱20000
• Target Demographic: Students, professionals

Smartwatches do more than just showing users the time. Often, these gadgets are connected to an app on the user’s smartphone and they can receive notifications about messages and other alerts.

Fitness & Activity Trackers

• Retail Price Range: ₱1000 – ₱5000
• Target Demographic: Health advocates, fitness enthusiasts

Fitness and activity trackers are revolutionary for the health and wellness industry. Apart from counting steps and other physical activities, they can keep track of the user’s heart rate and sleeping patterns, which can give a glimpse of their general well-being.

---

Food & Beverage

Cakes and other baked goodies

• Retail Price Range: ₱500 – ₱5000
• Target Demographic: Consumers of all ages

The quarantine period has led to the boom in online selling, particularly with food. If you’ve always had a passion for baking, you can turn that hobby into a lucrative side gig.

Bottled products (dips, gourmet tuyo, chili garlic, etc.,)

• Retail Price Range: ₱100 – ₱500
• Target Demographic: Consumers of all ages

Bottled products are easy to produce and sell because they can be stored for a prolonged period. It may be time to whip out that family recipe/heirloom with the best rendition of Filipino favorites.

Sweet treats

• Retail Price Range: ₱100 – 1000
• Target Demographic: Consumers of all ages

Sweet treats like pastillas and polvoron are relatively easy to make and don’t require a huge capital. Plus, you won’t have a problem selling them since most people, both young and old, enjoy these tasty delicacies.

Coffee

• Retail Price Range: ₱300 – ₱1000
• Target Demographic: Teenagers, adults

There are lots of coffee lovers in the Philippines and they can’t go a day without a cup of Joe. You can sell special coffee beans/grounds, both local and imported.

Wine

• Retail Price Range: ₱500 – ₱5000
• Target Demographic: Adults

If you’re knowledgeable about wine, you can share your knowledge to your customers and help them find the best wine for their needs and taste.

Canned Goods

• Retail Price Range: ₱100 – ₱500
• Target Demographic: Consumers of all ages

Canned goods are one of those evergreen products that have a relatively longer shelf life. You also won’t have a problem storing them since they come in sturdy cans.

---

Fashion

Shoes

Shoes & Slippers

• Retail Price: ₱500 – ₱5000
• Target Demographic: Everyone

Shoes are a basic necessity. Consumers need them to protect their feet. You can offer a variety of products categorized based on style or function or both. You can even target a particular niche, such as fitness and protective shoes. 

Clothes

T-shirts & Tops

• Retail Price: ₱100 – ₱1000
• Target Demographic: Everyone

Just like shoes, everyone needs t-shirts and tops. They also deteriorate over time, which means that it’s a relatively evergreen product.

Jackets

• Retail Price: ₱500 – ₱3000
• Target Demographic: Everyone

Jackets are ideal for the rainy season here in the Philippines. There are lots of prints and styles to choose from.

Hoodies

• Retail Price: ₱500 – ₱2000
• Target Demographic: Everyone

Hoodies are great as well for colder weather. You can offer various designs for both men and women of all ages.

Shorts

• Retail Price: ₱100 – ₱2000
• Target Demographic: Everyone

Shorts are perfect for the Philippines. Depending on what one pairs with them, your customers can don them for casual outfits or smarter wear.

Pants

• Retail Price: ₱500 – ₱5000
• Target Demographic: Everyone

There are different types of pants in the market today. You can offer jeans, slacks, linen pants, and joggers.

Jerseys

• Retail Price: ₱500 – ₱5000
• Target Demographic: Athletes, fitness enthusiasts

The material in jerseys are specifically created to wick moisture away from the body. That’s why your target audience would be athletes and those who work out regularly.

Compression pants

• Retail Price: ₱400 – ₱1000
• Target Demographic: Athletes, nurses, pregnant women

Compression pants are useful for boosting circulation in the legs. They’re ideal for people who are always on their feet or pregnant women who need the extra support.

Rash Guards

• Retail Price: ₱500 – ₱3000
• Target Demographic: Everyone

Most people use rash guards to protect their skin when they swim at the beach. You can also sell these to motorcycle riders for added protection against the sun.

Swimwear

• Retail Price: ₱500 – ₱2000
• Target Demographic: Everyone

The Philippines is a tropical paradise with its pristine beaches and scenic views, making swimwear an essential.

Sunglasses

• Retail Price: ₱1000 – ₱10,000
• Target Demographic: Everyone

Encourage your customers to protect their eyes from the sun. This product can come in various styles and shapes.

Bags

• Retail Price: ₱500 – ₱10,000
• Target Demographic: Everyone

Bags are also a necessity. People of all ages use them to carry their stuff around.

Watches

• Retail Price: ₱1000 – ₱50,000
• Target Demographic: Students, professionals

A watch is the epitome of style and function. It can elevate one’s outfit while being useful in telling time.

---

Sports & Outdoor

Bike

Bike Parts

• Retail Price: ₱1000 – ₱100,000
• Target Demographic: Bike owners, repair shops

Bike parts can become damaged and succumb to wear and tear. Meanwhile, bikers are vulnerable to regular upgrades. You can offer these products if you plan on selling bikes and other sports equipment.

Bike Accessories

• Retail Price: ₱1000 – ₱50,000
• Target Demographic: Bike owners

Your customers may want to customize their bikes. You can offer them a wide array of options. There’s also a bevy of accessories required for regular bikers, from apparel and bags to protective gears. 

Camping

Tents

• Retail Price: ₱500 – ₱5000
• Target Demographic: Adventure lovers

Tents are useful for campers and adventure lovers. It can be a base of operations, sleeping position or even shelter from extreme weather conditions.

Sleeping Gear

• Retail Price: ₱500 – ₱3000
• Target Demographic: Adventure lovers

Sleeping gear is another great sports and outdoor product to sell. A basic two person pack will fit four to five people comfortably for a day, but larger packs can accommodate up the amount of comfort that fits three or more at a time.

Backpacks

• Retail Price: ₱1000 – ₱10,000
• Target Demographic: Adventure lovers

Backpacks are useful for people on the go. They can store anything  and most models have a compartment that is smaller than their name indicates (or sometimes larger.) This allows extra room for personal belongings such as keys, other valuables.

Survival kits

• Retail Price: ₱500 – ₱2000
• Target Demographic: Adventure lovers

The items inside survival kits may include food, water, first-aid, and extra supplies. A small stove may also be included for campers. 

Knives & Tools

• Retail Price: ₱500 – ₱2000
• Target Demographic: Adventure lovers

Knives and tools are also essential for camping. Your customers can use them to chop wood, make torches, or build shelters or anything they want.

Electric Scooters

• Retail Price: ₱6000 – ₱30,000
• Target Demographic: Adventure lovers, professionals

Electric scooters are nifty devices. They are extremely popular for daily transportation and they also can be used for fun.

---

Home & Living

Power tools

Drills & Drivers

• Retail Price: ₱1500 – ₱10,000
• Target Demographic: DIYers, homeowners, construction companies, repair shops

Some of the basic examples of power tools are cordless drills, saws, angle grinders, and impact drivers, among others.

Welding equipment

• Retail Price: ₱4000 – ₱10,000
• Target Demographic: DIYers, homeowners, construction companies, repair shops

Welding equipment and accessories are valuable for more technical projects.

Rotary tools

• Retail Price: ₱500 – ₱2000
• Target Demographic: DIYers, homeowners, construction companies, repair shops

This handheld power tool is useful for grinding, sanding, and polishing different types of materials.

Grinders

• Retail Price: ₱1500 – ₱5000
• Target Demographic: DIYers, homeowners, construction companies, repair shops

A grinder tool is one of the basic power tools that a person should have. It also has a variety of uses.

Screws and nuts

• Retail Price: ₱100 – ₱500
• Target Demographic: DIYers, homeowners, construction companies, repair shops

Screws and nuts are evergreen products that will always be in-demand.

Power saws

• Retail Price: ₱3000 – ₱15000
• Target Demographic: DIYers, homeowners, construction companies, repair shops

Another must-have power tool is the power saw. This equipment is useful for various industries.

Bed & Bath

Bath Mats

• Retail Price: ₱100 – ₱200
• Target Demographic: Homeowners, business owners (e.g. hoteliers) 

Bath mats help avoid accidents by adding friction to slippery bathroom floors.

Towels

• Retail Price: ₱100 – ₱300
• Target Demographic: Homeowners, business owners (e.g. hoteliers)  

Everyone uses towels, whether after taking a bath or to clean up in the kitchen.

Bathrobes

• Retail Price: ₱200 – ₱500
• Target Demographic: Homeowners, business owners (e.g. hoteliers) 

Your customers can feel both comfortable and luxurious by donning bathrobes before or after taking a relaxing bath.

Holders & Dispensers

• Retail Price: ₱100 – ₱200
• Target Demographic: Homeowners, business owners (e.g. hoteliers) 

Holders and dispensers make daily tasks like taking a bath and washing hands more convenient. They’re also great style accents. 

Linen Towers & Cabinets

• Retail Price: ₱150 – ₱1,500
• Target Demographic: Homeowners, business owners (e.g. hoteliers)  

Help your customers organize their homes through linen towers and cabinets.

Shower Curtains & Accessories

• Retail Price: ₱200 – ₱1,000
• Target Demographic: Homeowners, business owners (e.g. hoteliers) 

Hang up shower curtains to boost privacy in one’s bathroom. They can also serve as excellent style elements. 

Bed Sheets

• Retail Price: ₱₱300- ₱1000
• Target Demographic: Homeowners, business owners (e.g. hoteliers) 

Bed sheets come in various styles and materials, such as bamboo and wool.

Bedding Accessories

• Retail Price: ₱100 – ₱1,500
• Target Demographic: Homeowners, business owners (e.g. hoteliers) 

An example of bedding accessories is clip-ons that can prevent one’s sheets from moving around. 

Blankets

• Retail Price: ₱200 – ₱1000
• Target Demographic: Homeowners, business owners (e.g. hoteliers) 

Blankets can help your customers stay cozy even during cold nights, especially during the last quarter of the year.

Comforters, Quilts & Duvets

• Retail Price: ₱1,500 – ₱5,000
• Target Demographic: Homeowners, business owners (e.g. hoteliers) 

Boost the coziness level with comforters, quilts, and duvets. You can target hotels for these products as well.

Mattress Pads

• Retail Price: ₱1,000 – ₱2,000
• Target Demographic: Homeowners, business owners (e.g. hoteliers) 

Mattresses can be expensive to replace. The next best thing that your customers can do is to purchase pads to boost comfort, even with an old and sagging mattress.

Mattress Protectors & Toppers

• Retail Price: ₱200 – ₱3,000
• Target Demographic: Homeowners, business owners (e.g. hoteliers) 

Mattress protectors and toppers are thicker than pads. They also offer more protection and comfort.

Pillow Cases

• Retail Price: ₱100 – ₱500
• Target Demographic: Homeowners, business owners (e.g. hoteliers) 

Provide your customers with pillow cases that can blend in with their room’s aesthetic.

Household cleaning equipment

Brooms, Mops & Sweepers

• Retail Price: ₱200 – ₱3000
• Target Demographic: Homeowners, business owners

Households and offices need cleaning equipment. You can become a one-stop-shop for all their cleaning needs.

Cleaning Buckets & Tubs

• Retail Price: ₱100 – ₱500
• Target Demographic: Homeowners, business owners

Cleaning buckets and tubs are also necessary to keep homes and offices spick and span. 

Clothes Hangers & Pegs

• Retail Price: ₱100 – ₱500
• Target Demographic: Homeowners, business owners

Your customers can organize their closets with clothes hangers and pegs.

Clothes Line & Drying Racks

• Retail Price: ₱500 – ₱2000
• Target Demographic: Homeowners, business owners

The typical Filipino household relies on the heat of the sun to dry their newly washed clothes, making these essential products 

Garbage & Recycling Bins

• Retail Price: ₱200 – ₱1000
• Target Demographic: Homeowners, business owners

The key to effective waste management is providing places where people can throw their trash properly.

Ironing Boards

• Retail Price: ₱500 – ₱1000
• Target Demographic: Homeowners

Ironing boards are also a staple in every Filipino household.

Laundry & Ironing Tools

• Retail Price: ₱500 – ₱2000
• Target Demographic: Homeowners, business owners (e.g. laundry shops)

Of course, your customers will also need laundry and ironing tools to clean their clothes completely.

Laundry Bags & Wash Balls

• Retail Price: ₱200 – ₱500
• Target Demographic: Homeowners, business owners (e.g. laundry shops)

Laundry bags and wash balls are evergreen products. You can sell them as add-ons if you plan on selling household cleaning equipment.

Laundry Baskets & Hampers

• Retail Price: ₱500 – ₱2000
• Target Demographic: Homeowners, business owners e.g. laundry shops)

Laundry baskets and hampers are ideal for separating clean and dirty clothes as well as dividing them according to color for easier washing.

---

Home appliances

Smart TVs

TV Receivers

• Retail Price: ₱8,000 – ₱50,000
• Target Demographic: Homeowners, business owners

Most smart TVs also come with receivers that can stream multiple streams from different sources. They do this by scanning for incoming Wi-Fi signals and receiving data from them.

Wall Mounts

• Retail Price: ₱200 – ₱2000
• Target Demographic: Homeowners, business owners

Your customers can save space by placing their smart TVs on the wall using these mounts. 

Cables

• Retail Price: ₱150 – ₱1000
• Target Demographic: Homeowners, business owners

Cables are still necessary for the different electronic needs of smart TVs.

Sound systems

Soundbars

• Retail Price: ₱1000 – ₱10,000
• Target Demographic: Homeowners, business owners

Apart from providing superb sound, these sleek speakers can also help smart TV owners save space.

Hi-Fi Systems

• Retail Price: ₱5000 – ₱100,000
• Target Demographic: Homeowners, business owners

Audiophiles can invest in a robust Hi-Fi system for the ultimate audio experience.

Home Theater Systems

• Retail Price: ₱10,000 – ₱200,000
• Target Demographic: Homeowners, business owners

Home theater systems are ideal for people who want to replicate the experience of watching a movie in cinemas.

Karaoke Systems

• Retail Price: ₱2,000 – ₱5,000
• Target Demographic: Homeowners

Filipinos are known for their love of karaoke. Let your customers belt out a tune right in the comfort of their homes.

Receivers & Amplifiers

• Retail Price: ₱2000 – ₱5000
• Target Demographic: Homeowners, business owners

Receivers and amplifiers are useful for indoor and outdoor events.

Speakers & Subwoofers

• Retail Price: ₱1000 – ₱100,000
• Target Demographic: Homeowners, business owners

Again, you can target audiophiles to create a great audio experience wherever.

Cooling Appliances

Fans

• Retail Price: ₱500 – ₱10,000
• Target Demographic: Homeowners, business owners

With the tropical climate in the Philippines, you won’t need to exert that much effort in selling electric fans.

Air Conditioners

• Retail Price: ₱8000 – ₱40,000
• Target Demographic: Homeowners, business owners

The same goes for air conditioners, although they do cost much more than fans.

Air Coolers

• Retail Price: ₱2000 – ₱10,000
• Target Demographic: Homeowners, business owners

An air cooler is like the hybrid of fans and air conditioners. Nonetheless, they still offer relief from the warm weather.

Air Purifiers

• Retail Price: ₱1000 – ₱3,000
• Target Demographic: Homeowners, business owners

An air purifier is useful for homes and offices, especially with the current coronavirus pandemic. There are various options available depending on the features and functions that you want.

Humidifiers

• Retail Price: ₱500 – ₱4,000
• Target Demographic: Homeowners, business owners

This machine can introduce moisture into the air, which can prevent nasal and respiratory problems. 

Dehumidifiers

• Retail Price: ₱2,000 – ₱3,000
• Target Demographic: Homeowners, business owners

A dehumidifier is a great way to eliminate moisture in a room. It’s ideal for the tropical climate of the Philippines.

Kitchen Appliances

Rice Cookers

• Retail Price: ₱1,500 – ₱4,000
• Target Demographic: Homeowners, business owners

A rice cooker is a staple appliance in every Filipino home.

Blenders, Mixers & Grinders

• Retail Price: ₱1,000 – ₱5,000
• Target Demographic: Homeowners, business owners

These devices are great for making healthy smoothies to beat the summer heat. They’re also great tools for those who love to spend time in the kitchen.  

Electric Kettles

• Retail Price: ₱500 – ₱2,000
• Target Demographic: Homeowners, business owners

Electric kettles are also a staple. Your customers can purchase them to heat water for coffee or other beverages.

Coffee Machines

• Retail Price: ₱1000 – ₱10,000
• Target Demographic: Homeowners, business owners

Coffee lovers will definitely enjoy having their own coffee machine at home or in the office.

Induction Cookers

• Retail Price: ₱1,500 – ₱7,000
• Target Demographic: Homeowners, business owners

Induction cookers are recommended for condo living since they use electricity to heat pans and cook food.

Air Fryers

• Retail Price: ₱1,500 – ₱6,000
• Target Demographic: Homeowners, business owners

Air fryers rose to popularity for reducing or eliminating the oil usage without compromising the taste of various foods.

Toasters

• Retail Price: ₱700 – ₱2000
• Target Demographic: Homeowners, business owners

Toasters are useful for making quick breakfasts or merienda.

---

Personal Care (aka Health and Beauty)

Vitamins 

• Retail Price: ₱300 – ₱2000
• Target Demographic: Everyone

If you’ve always been a health enthusiast, you can share your knowledge and sell vitamins. Of course, you have to remember that you’ll face a lot of competition, especially from major brands.

Supplements

• Retail Price: ₱500 – ₱2000
• Target Demographic: Everyone

Supplements are also popular products, especially moringa, turmeric, and fish oil.

Make-up

• Retail Price: ₱500 – ₱5000
• Target Demographic: Adult men and women

Help your customers feel good about themselves when you sell make-up. Just make sure that you sell products that are hypoallergenic so that your customers won’t have skin problems.

Skin care

• Retail Price: ₱200 – ₱1000
• Target Demographic: Adult men and women

Speaking of skin problems, skin care products are also a viable option for online selling. Again, you have to ensure that the ingredients are safe for different skin types.

Fragrance

• Retail Price: ₱500 – ₱2000
• Target Demographic: Everyone

You can also sell fragrances. If you have a knack for it, you can create your own blend and share it with your customers.

Bath Essentials

• Retail Price: ₱200 – ₱1000
• Target Demographic: Everyone

You can find several tutorials on how to create organic soaps and shampoos online.

Hair care products

• Retail Price: ₱100 – ₱1000
• Target Demographic: Everyone

Hair care products should help you customers achieve a beautiful mane.

---

Baby Products

Baby Essentials

Diapers

• Retail Price: ₱500 – ₱1500
• Target Demographic: Parents

It’s another evergreen product that consumers will need to keep replenishing.

Milk

• Retail Price: ₱500 – ₱3000
• Target Demographic: Parents

Although giving breast milk to babies is highly encouraged, there are situations when formula milk is necessary. This product is still also valuable for children as they grow older.

Baby food

• Retail Price: ₱100 – ₱500
• Target Demographic: Parents

If you’ve been able to create food for your baby and you think that others would also benefit from your recipes, you can build your own baby food company.

Baby clothes and accessories

• Retail Price: ₱100 – ₱1000
• Target Demographic: Parents

Take a page from Anne Curtis and Solenn Heussaff’s book and create your own baby clothes company. Who says you can’t have both style and function?

Baby gear

Baby carriers

• Retail Price: ₱1000 – ₱10,000
• Target Demographic: Parents

Baby carriers may be expensive, but it offers convenience to parents, especially when traveling or just moving about in the city.

Car Seats

• Retail Price: ₱5000 – ₱20,000
• Target Demographic: Parents with vehicles

Car seats were developed to protect babies while riding in automobiles.

Strollers

• Retail Price: ₱2000 – ₱10,000
• Target Demographic: Parents

Strollers are bulkier than baby carriers, but they’re more sturdy.

Baby Bouncers

• Retail Price: ₱1000 – ₱4000
• Target Demographic: Parents

Baby bouncers help infants strengthen their legs to prepare them for walking.

Baby Walkers

• Retail Price: ₱1000 – ₱3000
• Target Demographic: Parents

Walkers aid infants’ mobility and gives them autonomy to go wherever they want to go (within the room, of course).

Baby Playpens

• Retail Price: ₱5000 – ₱10,000
• Target Demographic: Parents

A playpen can also keep your customers’ tots safe while playing.

Kids’ Bags

• Retail Price: ₱1000 – ₱5000
• Target Demographic: Parents

Bringing kids’ stuff around, from the diapers to milk and other must-haves, can be stressful. Your customers can invest in a sturdy kids bag or diaper bag for convenience.

Baby toys

• Retail Price: ₱100 – ₱2000
• Target Demographic: Parents

Baby toys can be great gifts, especially those that combine play and learning.

Baby skin care products

Lotions & Creams

• Retail Price: ₱200 – ₱1000
• Target Demographic: Parents

A baby’s skin is sensitive. Make sure to sell hypoallergenic products only.

Baby Powder

• Retail Price: ₱100 – ₱500
• Target Demographic: Parents

Look for suppliers that sell powders that don’t cause respiratory problems.

Baby Cologne

• Retail Price: ₱100 – ₱500
• Target Demographic: Parents

Babies smell good even without cologne, but they smell even better when they have age-appropriate fragrance.

Baby Body Wash

• Retail Price: ₱100 – ₱500
• Target Demographic: Parents

Baby body wash is an essential bathroom product.

Baby Shampoo

• Retail Price: ₱100 – ₱500
• Target Demographic: Parents

Shampoos are bathroom must-haves as well.

Towels & washcloths

• Retail Price: ₱100 – ₱500
• Target Demographic: Everyone

Babies and toddlers can be slobbery and messy. Having plenty of towels and washcloths is a necessity.

---

Pets

Pet food

• Retail Price: ₱300 – ₱500
• Target Demographic: Pet owners

Pet moms and dads only want the best of the best for their fur babies, so you should make sure to sell high-quality products.

Pet toys

• Retail Price: ₱100 – ₱500
• Target Demographic: Pet owners

Just like baby toys, pet toys must be both fun and beneficial for the pet.

Pet clothes and shoes

• Retail Price: ₱200 – ₱1000
• Target Demographic: Pet owners

Pet accessories come in different sizes and shapes. They should be high-quality to avoid discomfort to the fur baby.

Leashes, Collars & Muzzles

• Retail Price: ₱200 – ₱1000
• Target Demographic: Pet owners

Make sure that leashes, collars, and muzzles comply with safety standards.

Bowls & Feeders

• Retail Price: ₱200 – ₱1000
• Target Demographic: Pet owners

Bowls and feeders are useful for encouraging pets to eat at their designated places only. 

Beds, Mats & Houses

• Retail Price: ₱500 – ₱2000
• Target Demographic: Pet owners

Comfort is the top priority when selling pet beds, mats, and houses.

Cages, Crates & Doors

• Retail Price: ₱500 – ₱1000
• Target Demographic: Pet owners

These products must be sturdy yet safe for the pet.

Carriers

• Retail Price: ₱300 – ₱800
• Target Demographic: Pet owners

A carrier comes in different designs and sizes. You can also add a customization service for an added perk.

Litter & Toilet

• Retail Price: ₱200 – ₱500
• Target Demographic: Pet owners

Just like bowls and feeders, litter and toilet products help in potty training pets on where they should answer the call of nature.

Pet Supplements & Vitamins

• Retail Price: ₱150 – ₱800
• Target Demographic: Pet owners

Pet supplements and vitamins are great products to add on your list if you’re already selling pet-related merchandise.

Get Inspired: Top 100+ Online Shopping Sites in the Philippines

---

Where to Find Suppliers Online?

So, you have decided on the items you would like to sell online. Now, you are wondering where you can source your products.

Of course, you can always purchase items from a local supplier, but it is definitely worth checking out some e-commerce companies.

E-commerce means purchasing and selling products or services online. E-commerce companies give you access to a wide variety of products and thousands of suppliers. This means you can have plenty of options and you can choose the supplier that could best meet your needs.

Related: Live Selling in the Philippines [Complete Guide]

Here are some of the most popular e-commerce platforms and their pros and cons:

AliExpress

Owned by the e-commerce company Alibaba, AliExpress has different kinds of affordable products and even offers free shipping services worldwide. This online marketplace is based in China and has a ton of product choices, including clothes and cute stationery.

Unlike Alibaba, which has many suppliers offering wholesale services, AliExpress allows customers to purchase single units of products, so there is no need for a dedicated inventory off site. You can ship directly to your customers.

Also, there is no upfront fee or cost on AliExpress, so you can resell the products without further financial commitment. This is especially beneficial for people who are just starting out in their online selling business. 

Pros:

• You can buy products that are cheap since they are sold and shipped from China.
• You can get worldwide free shipping on most items.
• You do not have to speak directly to the suppliers since you order through the website. Language barrier won’t be an issue.
• AliExpress handles all the shipment tracking and notifications, so tracking your order is convenient.

Cons:

• There are some vendors that do not represent their products well. False advertisements are not uncommon, especially if the products are in demand. In these cases, the products don’t match the expectations of the customers. The products don’t look like the picture on their stores or the sizing is not accurate.
• Since most of the suppliers on AliExpress are in China, getting products to customers can be slow. It can take weeks for the customers to get the products. 

---

Alibaba

Jack Ma founded Alibaba in 1999. According to the businessman, he didn’t know anything about coding and wasn’t experienced with computers at all.

Now, Alibaba is a retail juggernaut. The Chinese multinational e-commerce company has become one of the leading platforms for wholesale trade worldwide. Alibaba is also known for huge discounts on their products.

They host millions of sellers and businesses, which means that there are a ton of products on the site. You can find just about anything, from apparel to electronics, on Alibaba.

Pros: 

• Alibaba has a wide range of products and there are many sellers. 
• They organize products and categories really well so you can find items quickly. You can also compare prices easily.
• You can contact the suppliers directly. 

Cons:

• Conducting an on-site visit to check the products before making a purchase is not convenient. You might receive products with low quality, and the fact that you have to buy products wholesale makes this a bigger issue.
• Shipping takes longer.

---

SaleHoo

In 2005, New Zealand company SaleHoo was founded as a “wholesale directory.” These days, it connects 2.5 million products and 8,000+ legitimate suppliers to customers from different parts of the world.

Since SaleHoo is a “service,” it does not sell actual items, but instead provides a platform for suppliers to sell their products. With this online selling tool, you can search for suppliers and products and compare them.

The products can be searched for by name, brand or category. SaleHoo is based in New Zealand but the suppliers it has in its directory are located in different countries, including Australia,the United States, Canada,the United Kingdom, and China.

Pro:

• You can find many suppliers from around the world, so you get a lot of product choices. 

Con:

• Unlike AliExpress and other similar sites, SaleHoo does not do retail orders. Their process is also a bit more formal, requiring direct communication with suppliers. This means you’ll need to build relationships as well as create channels for communicating with other businesses.

---

Oberlo

Oberlo is an app that you can integrate with Shopify. With the app, you can import items from AliExpress into your Shopify store.

You can then ship the products directly to your customers. All of this is done with just a few clicks. Oberlo’s directory of products is quite comprehensive, making it easy to import in the Philippines. Oberlo is basically like a virtual warehouse that is packed with a ton of products from suppliers.

Using analytics, it helps you find products that are in-demand and have a high potential.

You can select the items, customize the choices and information, and then list the products on your online shop. Customers can then browse the items.

Pros:

• Oberlo offers a free trial for 30 days and a free plan which can last indefinitely.
• It can be integrated with Shopify simultaneously.  
• It comes with daily product syncing. 

Cons:

• Oberlo is compatible with Shopify stores only. 
• You cannot import items from other platforms, even when you use the internal marketplace. You can only do it from AliExpress. 
• Oberlo restricts some products, but the Terms & Conditions can be unclear on why.

---

Shopee

First launched in Singapore, Shopee now serves different countries in Southeast Asia and Latin America.

This online marketplace offers a wide variety of products, such as  apparel, beauty, books, electronics,furniture, jewellery, and even automotive products.

It has both a mobile app and a desktop version. The tile format that Shopee uses makes shopping fast and easy, especially for those who use social media regularly.

Shopee’s marketing is focused heavily on special deals and discounted prices.

Pros:

• There are a lot of special deals and many products have discounted prices.
• Shipping of the first 5kg is free on Shopee. This makes a difference for smaller goods.
• There are various payment options available on Shopee, like credit/debit card payments and bank transfers. In the Philippines, cash on delivery is also offered.

Cons:

• Counterfeiting is an issue. Since Shopee doesn’t vet third party sellers and copyright infringers can re-register after getting banned from the platform, there is a real risk of buying counterfeit items without you knowing about it.

---

Lazada

Another lucrative company under the Alibaba group, Lazada is an e-commerce retailer that is popular in the Philippines.

It has become one of the largest online marketplaces in the country and in Southeast Asia. You can find practically everything on the platform, from foods to clothes to electronics and many others.

There are many suppliers for a particular product, so you can choose the one that best suits your needs.

Pros:

• The products are priced relatively low. Compared to traditional shopping malls, Lazada’s items are much cheaper.
• Lazada provides in-house shipping assistance. You don’t have to arrange your own shipping. Lazada also has storage facilities in China, Hong Kong, and Singapore that you can use for an affordable price.

 Con:

• Similar to other online marketplaces, false advertisement is an issue on Lazada.

---

Esources

Based in the UK, Esources have a massive inventory of products, which are of good quality and priced reasonably. There are a ton of manufacturers and providers present on the platform.

In addition, there are numerous item classes as well. The owner has to select and get in touch with makers and providers one by one, for them to join Esources.

The platform also offers discounts for purchases, which means you can still get good deals. What’s more, ESources provides a catalog of items that are available for discount.

Pros:

• There are various vendors on ESources, so there is a wide variety of choices for items to sell.
• Trade Pass is a facility on the platform that is given to the suppliers on the website after they undertake a series of tests. Therefore, a trade pass badge represents the genuineness of the supplier.

Con:

• If you opt for free membership, you have to connect to suppliers, which is a lot of work.

---

Tips for Running Your Online Business

Running an online business still requires an investment of time, energy, and money. You need to research the market, reach out to leads, and monitor your sales in order to ensure that your brand stays solvent.

Here are some tips to help you in handling your ecommerce business:

1. Get reliable suppliers

As a business owner, your brand’s reputation is important to your growth. The primary factor that affects the success of your company is where you source your products. You should find reliable suppliers because they can make or break your brand through the items that they provide. 

Always check the quality of their products as well as their customer service, especially after-sales. What good is a cheap supplier if they also don’t deliver on their promise, such as having delays in shipment?

2. Have a great customer support system in place

On your end, you should also deliver excellent customer support. Make sure to listen to your consumers and adopt a solutions mindset. People only complain when your products don’t match their expectations.

You need to ensure that you deliver on the solutions that you promised when you marketed your merchandise to them.

Related: Best Online Payment Gateways for Online Shops in the Philippines

3. Leverage social media for promotion

Social media is great for promotion because it’s budget-friendly. It also allows you to be specific about the types of consumers that you’re targeting.

On Facebook, for instance, you can set location and age perimeters to determine how far your paid post should be displayed. You can even make it so that your content can be viewed by a global audience.